The video below illustrates this line of thinking perfectly. Tinker Hatfield is a talented guy - Nike’s Vice President of Innovation Design - who trained as an Architect and transitioned to Product Design whilst working at Nike. He is responsible for the classic Air Max and drew significant inspiration from the Pompidou Centre. “If I had not seen the building I might not have suggested we expose the air bag and make it visual and let people see inside the shoe.”

Having the idea however is only one part of innovating… as he goes on to say, it also takes courage to see it through “When you do something different you have to have a pretty thick skin, people are going to take shots at you. They are going to criticise what they don’t understand.”

It’s an inspiring short, have a watch, thicken up your skin and go see a new bit of the world.

^ “Respect the Architects” by Thibaut de Longeville.