I attended an inspiring interview with Nolan Bushnell at BAFTA last night. A wildly successful charismatic character, in an unassuming kind of way, Bushnell of Atari and Pong fame took us on an informal excursion into his innovations in gaming c1970 through to his current uWink business.

Avoid missing ball for high score

The common thread which ran through his anecdotes was one of unfailing optimism and self belief coupled with a fascination for play. He built the Atari console after being unable to convince an established game publisher to take on Pong - ball missed; Chuck E.Cheese because he understood that kids do not want to sit still and talk quietly at diner but want to run around and cause havoc. Chuck E. Cheese now turns over $1bn a year.

It was refreshing to hear about these adventures. Like many designers intent on developing interesting ways to engage with people, his ‘let’s just do it’ attitude is what we seek out in others and often precisely what is needed. The experimentation of investigation that leads to new understandings any connections.

Engineering in fun

His work is the precursor to so much of modern gaming, many view him as the founding father of computer gaming. The underlying sense of philosophy to games and motivation can be seen directly in today’s Nintendo Wii. When Bushnell talks about social gaming he is interested especially in the embodied physical social experience rather than the distributed network experience of online gaming, predicting the continued growth and development of gestural interaction to a point where participation is simply a matter of moving ones body to effect change, negating the need for an additional input controller.

Other stories included his decision to incorporate “reflexing” into gameplay. Everyone is aware what it is like to play a game against a more skilled opponent. It’s great to improve your own game but also a little demoralizing. Bushnell introduced a simple handicap system whereby the difficulty of play altered in response to the players skill. So in multi-player Pong this meant that the more a player hit (“hogged”) the ball, the shorter their paddle became until it eventually disappeared. This meant that the player had to depend on their team mates.

When asked about his preference for modern game pads compared to the joystick he found that players could excerpt a massive amount of energy when they are getting beaten and there was no way to make an affordable joystick robust enough to withstand the reflected punishment or as Bushnell observed “Physics killed the joystick.”

Related links

Google tech talks: Nolan Bushnell

The event was being recorded so I’ll post a link here when it is online.

 —  —  —  —  —  — 
here’s the video link http://bafta.org/learning/webcasts/nolan-bushnell,727,BA.html
 —  —  —  —  —  —